‘Tis the season to be jolly and worry-free; as Safeguard, the nation’s leading soap that stands for germ-protection; sets the tune for a healthy Christmas celebration with the newest hand-washing music video, “Five Hugas ng Krismas.”
Featuring the
charming voice of local celebrity and “Pambansang Bae” Alden Richards, the
music video stresses the importance of having clean hands this Yuletide season
through a colorful and energetic finger-tutting choreography set to a classic Christmas
melody. This is Safeguard’s creative response to an alarming discovery from the
first Philippine Handwashing Index (PHI), with results showing that most
Filipinos do not wash their hands regularly and diligently. PHI is a
breakthrough study commissioned by Safeguard to have a closer look at the hand-washing
habits of Filipinos.
The message of
the music video is simple yet impactful: “Ang
bawat hugas, dapat Safeguard hugas”. This means only trusting the best when
it comes to germ-protection, by simply following these five non-negotiables on
when to wash your hands: before mag-mano,
after banyo, before kumain, after playing, and before mag-bonding.
“A joyful Christmas
is a Christmas that is spent with family and friends – happy and worry-free. A
lot of us take hand-washing for granted, and since is it a good way to prevent
illnesses, it’s important to remind the people to continuously wash their hands
the Safeguard way,” says Alden Richards.
Director Sid
Maderazo and Assistant Director Manman Angsico, a veteran theater actor and
vocal coach, are the masterminds behind the creative execution of the “Five
Hugas ng Krismas” music video. In it, the finger-tutting choreography features
five hands that represent the five points of the star – reminiscent of the
Filipino Christmas parol. For the background, sliding panels and creative props
help depict the different times one should remember to wash their hands,
specifically during those festive moments that define a Filipino Christmas.
From bonding with the family over karaoke, to digging in on the delicious spread
of local rice cakes, the music video is a fun and creative way to create
awareness about the value of hand-washing.
“Sometimes the simplest
of ideas can be the most challenging. The intention was to shoot the scenes
seamlessly with live moving backgrounds. The easy route was to use green
screen, but where’s the fun in that? It was all about
great team work from everyone involved, and in the goal of sharing about an
advocacy worth sharing to kids and the young-at-heart alike,” shares Director
Sid Maderazo.
Clean hands for every Filipino
Through the Five
Hugas ng Krismas music video, Safeguard aims to address the serious problem
with the poor hand-washing habits of Filipinos, which was uncovered by the
first Philippine Handwashing Index. The study found that seven out of ten
Filipinos claim to wash their hands with soap after using a public toilet, but
only two really do. To add, only water is being used when hand-washing by 60%
of women before cooking, and 40% of women before feeding their kids
“The results of the Philippine Handwashing
Index prompted Safeguard to come up with a creative solution to keep hand-washing
a top-of-mind habit in every home. Through “Five Hugas ng Krismas”, we want to
work together to instill proper hand-washing habits in time of the holiday
season, where Filipinos touch and and are in frequent contact with relatives
and friends,” explains Jia Salindong-Du, Safeguard Philippines Brand Manager.
For over five
decades, Safeguard has been a dedicated hand-washing advocate, promoting proper
hand-washing habits with a wide range of antibacterial soaps that provide
family protection against germs for up to 24 hours.
Watch and share
the Five Hugas ng Krismas music video to spread awareness about the proper
handwashing habits this season of joy.
Safeguard Pure White Body Wash is available in 720ml
(PhP 219), 400ml (PhP 145) and 200ml (PhP 85)
Safeguard Pure White Bar Soap is available in 90g (P 25.75), 135g (P 38), and 180g (P 48.00)Safeguard Pure White Liquid Hand Soap is available in 225ml (P 80.00)
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| Safeguard 5 Hugas ng Krismas |
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