Celebrating 10 years of the Philippine Sustainability Movement in the HORECA Sector
and Setting the Stage for the Next Chapter
MANILA, Philippines, Nov 10, 2025 — Marking a decade of collective action toward
sustainability in the local Hotel, Restaurant, and Catering (HORECA) sector, The Philippine
Sustainability Movement celebrated its 10th anniversary at the Sheraton Manila Hotel, located at the Resorts World area, bringing together leaders from the hospitality, retail, and advocacy sectors to set the direction
for the next decade of responsible and traceable food systems.
Initiated by Pristine Solutions, the milestone event focused on advancing organic, promoting
certified responsibility, and strengthening traceability across the value chain, from farm to
fork.
Christian Schmidradner, Founder of Pristine Solutions and Initiator of the Philippine Sustainability Movement shared, “Over the past ten years, the movement has grown into a
collaborative platform for businesses, NGOs, and government agencies committed to
environmental stewardship, ethical sourcing, and transparency in food systems.”
He added, “Our goal for the next decade is to make sustainability more achievable for all by
helping more organizations adopt responsible practices, so that we may continue to create
tangible impact for our communities, people, and the planet.”
The event featured a series of discussions and experience rooms focused on organic
transformation, plastics reduction, animal welfare, and ESG integration in the hospitality and
retail industries.
Among the highlights was the launch of PYC Foods and One World Deli’s ESG and
Sustainability Framework, which aims to embed environmental and social accountability into
everyday food operations.
“Trust and traceability are now at the heart of how we build food businesses,” said Roscila
Anne Baylon, Head of Nutrition and Wellness at PYC Foods. “Through our ESG program, we’re
ensuring that what we serve is not only safe and nutritious, but also responsibly sourced and
transparently produced because consumers deserve to know where their food comes from.”
Representing the global organic community, Alexandra S. Castillo Philippines’ Coordinator for
Promotions and Market Linkages at Naturland e.V., underscored how organic practices
provide the foundation for stronger, more resilient food systems. She emphasized how organic farming goes beyond environmental responsibility, but that it also
promotes animal welfare, biodiversity, and community well-being.
“Organic is one of the ways sustainability can be achieved,” Castillo said. “At Naturland, we
help bring this to life by equipping farmers with practical knowledge, supporting businesses
meet organic standards, and empowering consumers to make responsible choices with their
food.”
This event coincides with ongoing efforts to grow the organic movement in the Philippines
through the “European Organic: Nurturing Every Juan” campaign, implemented by Naturland
with support from the European Union, which seeks to make European organic products an
accessible, everyday choice for consumers. Part of this includes education programs that delve
into what organic truly means and encouraging businesses to embrace organic options.
The 10th Philippine Sustainability Movement brought together representatives from the
hospitality, restaurant, and retail sectors, including movers in the local sustainability space
such as Greenpeace, Control Union Philippines, PAWS, World Animal Protection, WWF
Philippines, and the UN Global Compact Network Philippines.
Over the past decade, the Philippine Sustainability Movement has gathered businesses, hotels
and restaurants, NGOs, and government agencies toward a common goal: to strengthen
environmental stewardship and responsible food production through collaboration and
education. It has helped raise awareness and adoption of sustainable practices in the country’s
hospitality and food sectors, moving supply chains toward more environmentally responsible
practices.
Looking to the future, The Philippine Sustainability Movement aims to scale its impact– aiming
to build more resilient and responsible food systems rooted in accountability, transparency,
and shared commitment.
