THIS JUST IN: #HANGINfection is here!

February 27, 2018 – Safeguard debuts “I Wash It That Way” featuring Alden Richards. The music video serves as a public service announcement about airborne germs that may cause infection or #HANGINfection with a 90’s pop twist.

Did you know that germs can touch you, even if you don't touch them?


We all know that germs can be passed through person-to-person contact or touching dirty objects. What many of us don't know is that germs live in the air, too. If you believe that not touching anything or anyone can keep germs at bay, you better think again.

Alden Richards teaches kids and families about the germs present in the air, may it be from smoke, dust, or from another person’s sneeze.

#HANGINfection, technically known as Bioaerosols, refers to airborne germs such as bacteria, fungi and viruses that may cause skin reactions and respiratory sickness. Bioaerosols can come from a variety of sources, including soil, organic debris, humidifiers, air conditioners, and even farming and industrial pollution. The human body is also a source of bioaerosols: Shed human skin, coughing and sneezing can all contribute to airborne germs. These can make you sick in unexpected ways. For example, when you sneeze, most of the germs are transmitted at close range, but you need not be close to fall sick, as the smallest particles stay airborne and can travel as far as 20 meters.” says Dr. Pierangeli Vital, Ph.D. Biology (Microbioliogy), University of the Philippines Diliman.

Good thing, Safeguard, Philippine's Number 1 Family Skin Germ Protection Soap, partners with Pambansang Bae Alden Richards to spread the word about #HANGINfection and how to fight it. The fun part? They didn’t just make it informative. They also made it fun and nostalgic!

Alden brings his boyband swag, in his rendition of “I Wash It That Way”-- Safeguard’s spin to the hit 90’s song I Want It That Way.

The "I Wash It That Way" music video gives a Backstreet Boys hit song a fresh spin to uncover the truth behind #HANGINfection. As told in the music video, #HANGINfection can reach us, including our children, even if we’re not touching anything or anyone. In short, we don’t just touch germs. They touch us, too!

“We know airborne germs are present in outdoor and indoor locations, and only Safeguard provides long lasting protection versus other soaps in the market,” says Ronaldo Puno, President of The Philippine Association of Medical Technologists, Inc. (PAMET).

The Pambasang Bae reminds everyone, that for #HANGINfection, Safeguard ang protection!

For more than 50 years now, Safeguard has been providing Filipinos their first line of defense against germs, inhibiting the growth of disease-causing germs up to 24 hours after washing.

Join Alden and Safeguard in spreading awareness about #HANGINfection! 

Watch and share the "I Wash It That Way" music video on Safeguard’s Facebook and YouTube.  Do your share as it matters in the fight against airborne germs. As Alden stresses in the jingle, basta HANGINfection, Safeguard ang protection.

Safeguard Pure White Body Wash is available in 720g (PhP 219), 400g (PhP 145) and 200g (PhP 85)

Safeguard Pure White Bar Soap is available in 90g (P 25.75), 135g (P 38), and 180g (P 48.00)

Safeguard Pure White Liquid Hand Soap is available in 225ml (P 80.00)

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. 

New Handwashing Music Video of Alden Richards Sets the Tune for a worry-free Christmas

‘Tis the season to be jolly and worry-free; as Safeguard, the nation’s leading soap that stands for germ-protection; sets the tune for a healthy Christmas celebration with the newest hand-washing music video, “Five Hugas ng Krismas.”

Featuring the charming voice of local celebrity and “Pambansang Bae” Alden Richards, the music video stresses the importance of having clean hands this Yuletide season through a colorful and energetic finger-tutting choreography set to a classic Christmas melody. This is Safeguard’s creative response to an alarming discovery from the first Philippine Handwashing Index (PHI), with results showing that most Filipinos do not wash their hands regularly and diligently. PHI is a breakthrough study commissioned by Safeguard to have a closer look at the hand-washing habits of Filipinos.

The message of the music video is simple yet impactful: “Ang bawat hugas, dapat Safeguard hugas”. This means only trusting the best when it comes to germ-protection, by simply following these five non-negotiables on when to wash your hands: before mag-mano, after banyo, before kumain, after playing, and before mag-bonding.

“A joyful Christmas is a Christmas that is spent with family and friends – happy and worry-free. A lot of us take hand-washing for granted, and since is it a good way to prevent illnesses, it’s important to remind the people to continuously wash their hands the Safeguard way,” says Alden Richards.

Director Sid Maderazo and Assistant Director Manman Angsico, a veteran theater actor and vocal coach, are the masterminds behind the creative execution of the “Five Hugas ng Krismas” music video. In it, the finger-tutting choreography features five hands that represent the five points of the star – reminiscent of the Filipino Christmas parol. For the background, sliding panels and creative props help depict the different times one should remember to wash their hands, specifically during those festive moments that define a Filipino Christmas. From bonding with the family over karaoke, to digging in on the delicious spread of local rice cakes, the music video is a fun and creative way to create awareness about the value of hand-washing.

“Sometimes the simplest of ideas can be the most challenging. The intention was to shoot the scenes seamlessly with live moving backgrounds. The easy route was to use green screen, but where’s the fun in that? It was all about great team work from everyone involved, and in the goal of sharing about an advocacy worth sharing to kids and the young-at-heart alike,” shares Director Sid Maderazo.

Clean hands for every Filipino

Through the Five Hugas ng Krismas music video, Safeguard aims to address the serious problem with the poor hand-washing habits of Filipinos, which was uncovered by the first Philippine Handwashing Index. The study found that seven out of ten Filipinos claim to wash their hands with soap after using a public toilet, but only two really do. To add, only water is being used when hand-washing by 60% of women before cooking, and 40% of women before feeding their kids

Children are the most prone to sickness, yet 66% of Filipinos have noticed or witnessed children not washing hands after using the toilet; and 40% of Filipinos do not wash their hands before touching young children.

“The results of the Philippine Handwashing Index prompted Safeguard to come up with a creative solution to keep hand-washing a top-of-mind habit in every home. Through “Five Hugas ng Krismas”, we want to work together to instill proper hand-washing habits in time of the holiday season, where Filipinos touch and and are in frequent contact with relatives and friends,” explains Jia Salindong-Du, Safeguard Philippines Brand Manager.

For over five decades, Safeguard has been a dedicated hand-washing advocate, promoting proper hand-washing habits with a wide range of antibacterial soaps that provide family protection against germs for up to 24 hours.

Watch and share the Five Hugas ng Krismas music video to spread awareness about the proper handwashing habits this season of joy. 

Safeguard Pure White Body Wash is available in 720ml (PhP 219), 400ml (PhP 145) and 200ml (PhP 85)

Safeguard Pure White Bar Soap is available in 90g (P 25.75), 135g (P 38), and 180g (P 48.00)Safeguard Pure White Liquid Hand Soap is available in 225ml (P 80.00) 

Safeguard 5 Hugas ng Krismas

About Procter & Gamble 

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.