Apr 19, 2016

NOVUHAIR LAUNCHES ENHANCED FORMULATION

Topical scalp lotion boasts of 19 natural ingredients
Say goodbye to hair loss and scalp problems with the newly-enhanced formulation of Novuhair.  With 19 natural ingredients, the leading medicated topical scalp lotion is now almost 100% natural.
            “The Novuhair Topical Scalp Lotion used to only have 12 natural ingredients. Its improved formulation has a much better fragrance and a cool and minty feel. It also has anti-dandruff properties, as well as nourishing and moisturizing effects on the hair and scalp,” said Sheila Mae Velilla, CEO of Nutramedica, developer and distributor of Novuhair.

            Aside from producing a more effective solution for hair growth, the changes were necessary to make the product 100% compliant to the ASEAN Cosmetic Directive (ACD). 
            “Nature has provided a safe and effective answer to hair loss and scalp disorders with Novuhair. It is the only topical scalp lotion in the market that has the highest concentration of natural ingredients, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive. ” added Velilla.
Made of herbal ingredients that include moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint, Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching. 
Nutramedica is going global and will start shipping Novuhair to the USA, Middle East, Europe and Asia. The first batch of shipment to the USA will be available in California by second quarter of 2016. The company has obtained partnership with a distributor in Kuwait, and is currently facilitating product registration in Denmark.
Novuhair has been awarded by Watsons Philippines as the Most Successful New Brand of the Year in 2012 and has been recognized as the leading Medicated Hair Care Brand from 2012 to 2015. Just recently, they introduced Filipino music icon Gary Valenciano as their latest endorser.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. 

For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Apr 3, 2016

Meeting Mark Zuckerberg and My Facebook Friends Day Experience


Last January 31, 2016, Fellow Filipino Abby Asistio flew to San Francisco and had the wonderful opportunity of being chosen as one of the eighteen invited by Facebook on their 12th Anniversary Friends Day celebration with California-based Alopecia awareness advocate, Rachel Regal. Alopecia is an autoimmune condition which results in partial or total head and body hair loss. Abby Asistio have had it since she was four while Rachel just developed it sometime in 2012, the same year she discovered that her 10-year-old daughter, Eliana, had it, too. Six inspiring stories were picked by Facebook among its 1.64 billion users and Abby’s friends were all amazed when they've found out that Abby’s Alopecia story was one of them. Imagine that!

Abby and Rachel met each other through the double A hand sign campaign that Aby started in 2012, and They've been "connected" since then. Last year, Facebook Stories featured how these two were able to build a friendship, as well as campaign for disease awareness through Facebook! And last February 1st, Abby and Rachel had the chance to tour FB headquarters in Menlo Park, San Francisco, meet and chat with the people behind Facebook (Founder & CEO Mark Zuckerberg, COO Sheryl Sandberg, CPO Chris Cox, and a whole lot of awesome people), get crazy cool gadgets and have one of the best experiences of their lives.

Abby recounted that it was such a surreal feeling to be in the same room as the creator of Facebook, Mark Zuckerberg. Mark Z was wearing his trademark look (jeans, sneakers, shirt and a big smile on his face), and had such a friendly, approachable aura and demeanor about him. Not at all intimidating! He shared stories about how the company started, its mission-vision, the ups and downs that come along, and their future plans. Those invited also had the chance to ask him questions. When Mark Z was asked about achieving success and life’s “impossibilities”. He said, “There’s a difference between impossible and things taking a really long time. Even if you’re not going to be able to do something in a short time period, if you care about something,you want to see the world to move into that direction… So the best thing to do is just get started and not be discouraged. It’s tough because this stuff is hard, or else people would’ve already done it.”

Abby Asistio got the chance to ask a question to one of the world’s 50 most powerful, successful women in business, Facebook COO Sheryl Sandberg. Aside from Alopecia awareness, Abby is also an active Real Beauty advocate with girls and women struggling with various insecurities, being so consumed by the world’s unrealistic and sometimes superficial standards of beauty. So Abby asked Sheryl about her perception of it. Sheryl said that beauty is just like success and that no one could really define it for you. We are all unique. We have different stories, dreams and desires. We should explore our own inner and outer beauty, believe and embrace that we are beautiful, and never allow anyone to tell us otherwise.



Mark capped off his talk by sharing their company philosophy with everyone present. Though already having over 1 billion subscribers, there are still 7 billion people all over the world without access to all the meaningful connections and information that Facebook brings. One thing that the company stands by is that “things are always 1% completed”. It keeps them grounded, reminding them that there is always so much work, growth and progress to be done, and so many people to reach out to and help.

Everything about the Facebook trip was overwhelming and inspiring according to Abby. More than anything, it reminded her about “responsibility”. We are all given our own platforms, in this case “accounts and connections”, to make a dent in this world. It is up to us to become complacent and take these vehicles for granted, or maximize the opportunities and use them to make a positive impact in this generation. Abby is grateful that Facebook has become a medium for her to communicate disease awareness and touch people beyond the confines of her tiny room and her country. Abby is also glad that she and Rachel are two out of millions of people choosing to recognize the importance of social media in contributing to making this world a better place, and actually doing something about it.

Truly, God plans the best adventures and creates the most beautiful surprises. Abby knows that she wouldn't have been handpicked for this if it weren't for Him, as well as the countless individuals who have cared and showed support for my advocacy.Abby would like to leave a positive thought to everyone that we should really take the time to search for and identify our “purpose” – that one unique, very specific calling that is the result of our talents, dreams, desires, passions and experiences. Once you find it, be faithful to it no matter how long or difficult the journey towards its fulfillment may be. You’ll never know where it could lead to, how far it could go and how large it could grow. Abby is also thankful that her campaign continues to spread and reach new heights and she is particularly grateful to Facebook for giving her this opportunity and to Novuhair, Nature's Answer to Hair Loss (www.novuhair.com), for always being so supportive of her advocacy and endeavors. Abby is proud and honored to have represented the Philippines and the Alopecia community in this once-in-a-lifetime, international event.

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