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| February 27, 2018 – Safeguard debuts “I Wash It That Way” featuring Alden Richards. The music video serves as a public service announcement about airborne germs that may cause infection or #HANGINfection with a 90’s pop twist. |
We all know that germs can be passed through person-to-person contact or touching dirty objects. What many of us don't know is that germs live in the air, too. If you believe that not touching anything or anyone can keep germs at bay, you better think again.
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| Alden Richards teaches kids and families about the germs present in the air, may it be from smoke, dust, or from another person’s sneeze. |
#HANGINfection, technically known as Bioaerosols, refers to airborne germs such as bacteria, fungi and viruses that may
cause skin reactions and respiratory sickness. Bioaerosols can come from a variety of sources, including
soil, organic debris, humidifiers, air conditioners, and even farming and
industrial pollution. The human body is also a source of bioaerosols: Shed
human skin, coughing and sneezing can all contribute to airborne germs. These
can make you sick in unexpected ways. For example, when you sneeze, most of the germs are transmitted at close range, but
you need not be close to fall sick, as the smallest particles stay airborne and
can travel as far as 20 meters.” says Dr. Pierangeli Vital, Ph.D. Biology
(Microbioliogy), University of the Philippines Diliman.
Good
thing, Safeguard, Philippine's Number 1 Family Skin Germ Protection Soap,
partners with Pambansang Bae Alden Richards to spread the word about #HANGINfection
and how to fight it. The fun part? They didn’t just make it informative. They also
made it fun and nostalgic!
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| Alden brings his boyband swag, in his rendition of “I Wash It That Way”-- Safeguard’s spin to the hit 90’s song I Want It That Way. |
The "I Wash It That Way" music video
gives a Backstreet Boys hit song a fresh spin to uncover the truth behind #HANGINfection.
As told in the music video, #HANGINfection can reach us, including our
children, even if we’re not touching anything or anyone. In short, we don’t
just touch germs. They touch us, too!
“We know airborne germs are present in outdoor
and indoor locations, and only Safeguard provides long lasting protection
versus other soaps in the market,” says Ronaldo Puno, President of The
Philippine Association of Medical Technologists, Inc. (PAMET).
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| The Pambasang Bae reminds everyone, that for #HANGINfection, Safeguard ang protection! |
For
more than 50 years now, Safeguard has been providing Filipinos their first line
of defense against germs, inhibiting the growth of disease-causing germs up to
24 hours after washing.
Watch and share the "I Wash It That Way" music video on Safeguard’s Facebook and YouTube. Do your share as it matters in the fight against airborne germs. As Alden stresses in the jingle, basta HANGINfection, Safeguard ang protection.
Safeguard Pure White Body Wash is available in 720g (PhP 219), 400g (PhP 145) and 200g (PhP 85)
Safeguard Pure
White Bar Soap is available in
90g (P 25.75), 135g (P 38), and 180g (P 48.00)
About
Procter & Gamble
P&G serves nearly five billion people around
the world with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®,
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