BEKO STRENGTHENS PRESENCE
IN THE PHILIPPINES WITH LAUNCH OF ITS FACEBOOK FAN PAGE & “KICK YOUR WAY TO BARCELONA: THE BEKO GRAND
KICK-OFF CHALLENGE”
BEKO, one of
the largest home appliance brands in Europe, is finally in the Philippines. Entering the Philippine market in July of
2015 and exclusively available in select SM Appliance Center stores, BEKO
provides an innovative and reliable range of kitchen and home appliances which
make consumers daily lives easier.
BEKO:
The Official Partner of the Everyday
The consumers' way of living has evolved throughout the
years. While consuming, this “smart
generation” also wants to save. They do
not want to waste natural resources, their time, and family budgets. On the
other hand, they also do not want to compromise on quality, technology and
design.
BEKO gets inspired by this generation’s changing needs
and lifestyles and strives to give them the best and most beneficial solutions
through innovative products. By
listening to millions of consumers in more than 100 countries, BEKO has
developed various smart solutions to cater to the needs of different people,
different cultures, and different ways of life
With its wide range of kitchen and laundry appliances, BEKO
never stops thinking about innovations and novel ways to overcome
challenges. BEKO also respects the
environment by offering resource-efficient and environmentally friendly
products with superior technologies and stylish design.
Given all these, BEKO prides itself as the official
partner of all the stories of your house.
We’re your partner in the best moments, like when you’re celebrating
with your friends, and we also stand by you in your not so good moments, to
help you get over them in the best possible way. We’re the official partner of the families
that don’t surrender, that build a good team and that know how to enjoy every
moment that happens at home.
BEKO
Philippines in Facebook and partnership with FC Barcelona
Recognizing that, nowadays, social media (particularly
Facebook), is a regular person’s partner in his daily life, Beko Phillippines
has recently launched the Beko Philippines official fan page (@BekoPH). The page, which has now close to 23,000 fans
and is still growing, serves as Beko Philippines’ strongest communication
platform to its customers and target clientele.
Apart from showcasing the brand’s products, the page also provides
useful information on how Beko can be the official partner of the everyday of the
Filipinos. Beko’s Smart Tips range from
how to organize one’s refrigerator reduce food wastage to how to keep cake
slices fresh.
As the brand’s window to the digital world, the Beko fan
page is administered by its able digital media team who also addresses customer
service concerns—a committment Beko has to every Filipino partner. Beko Philippines also encourages everyone,
through its Facebook page, to visit its website (www.beko.ph) to know more on how Beko can make the average Filipino’s life easier and
stress-free.
Alongside
Beko’s presence in social media is its advertising campaign to support its
global Premium Partnership with FC Barcelona. The campaign, which celebrates
team spirit, features FC Barcelona’s best known football players including
Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working
together, both on the pitch and at home, and showing how they inspire and
support each other as a team. Barcelona’s winning spirit is captured perfectly,
showing fans how team spirit really can implement change for the better.
“Kick Your Way to Barcelona” with BEKO & FC
Barcelona
As
part of this global partnership and to strengthen the recently launched Facebook
fan page, BEKO Philippines is holding the activation promo “Kick Your Way to Barcelona:
The BEKO Grand Kick-off Challenge.” The
promo is open to everyone who has a valid passport
(except for professional football players).
For one to join, he or she must do the following:
Step 1: Like BEKO
Philippines’ Official FB (facebook.com/BEKOPH) account and Like the BEKO
Kick Your Way to Barcelona FB post;
Step 2: Register at www.plugnplay360.com/kickyourwaytobarcelona
(micro site) with his/her complete
name, address, contact number, email and FB username; and
Step 3: Upload a
creative photo of one’s self or with friends with a caption that says- #HelloBekoPH
and press the Submit Entry button.
The Facebook Contest ran
from December 1 to January 7, 2017, attracted a number of participants who come
from different backgrounds and representing Beko’s target market profile. They will gather on January 14, 2017 for the
Kick-Off Challenge qualifier with which each participant will be given three
(3) attempts within one (1) minute each to try and kick a ball inside a
customized mock up washing machine goal from a designated distance of twenty
(20) feet. There shall be a knock-out
phase and only the top 10 participants who successfully made the most number of
goals shall move-on to the final round.
During the Final Round on
February 10, 2017, the top 10 participants shall be given three (3) attempts within
one (1) minute each to try and kick the ball inside a customized mock up
washing machine goal from a designated distance of twenty (20) feet. The
participant with the most goals shall be declared the grand winner. In case of
a tie, the shoot around with 3 attempts and one minute limit shall be repeated
until one emerges as the grand winner.
The top 10 finalists will
each be given a specially designed BEKO FC Barcelona Gym Bag. Sparta Philippines, the country’s only indoor
football pitch located in Mandaluyong City, is the official venue partner of
the activation.
The winner will receive a
plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match
to be held at Camp Nou, hotel accommodations, and city tour.'
Alongside this activation, BEKO
Philippines also runs the “Witness
the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for
Free promo. Now on its second
year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is
open to all buyers of BEKO products.
Two (2)
winners will be drawn and each will enjoy a trip for two (2) to Barcelona,
Spain to watch an FC Barcelona match live in April 2017. The tax free prizes include Two (2) Round
Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona
City Tour, and Two (2) La Liga Match Box Tickets.
About
BEKO
BEKO is one of the strongest and leading brands in the
whitegoods sector in Europe and has been the fastest growing brand in the
European market. Given that the brand
sells every two seconds somewhere in the world,
BEKO has always embraced the goal of “Being a World Brand.” BEKO has been the first choice of 280 million
consumers in more than 100 countries by carrying on its Turkish market success
all over the world.
Designed to make your life easier thanks to super-fast
programmes and energy saving technology - BEKO delivers exceptional value for
money, providing smart, innovative and energy efficient home appliances. These
factors, combined with an affordable and reliable proposition, make BEKO the
brand of choice for today and the future.
BEKO is the international home appliances brand of the
Arçelik Group and belongs to the Koç Holding – one of the largest companies in
Europe, ranking among the first 250 on the Fortune Global 500 list. It is also
the leading home appliances brand in Turkey, offering extensive and innovative
ranges of both home appliances and consumer electronics. The Arçelik Group, with
nearly 60 years of experience in the industry, is now a key player in the home
appliance industry in Europe, Middle East, and Africa. With approximately 25,000 employees and 14
production facilities throughout the world, the Group provides products and
services in over 130 countries with sales and marketing offices located in 25
countries and under 10 different brands.
To know more about Beko and Beko
Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website
at www.beko.ph.
Contact Information:
DYEUN ZAPANTA JB
BOLANOS
Sales & Marketing Head Partner
BEKO Philippines Plug &
Play 360 Marketing
