Moonstar88
|
Sandwich
|
Ebe Dancel
|
The first of its kind in the country, Coke Studio was a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.
Franco
|
Noel Cabangon
|
Abra
|
Curtismith
|
Jensen and the Flips |
The Ransom Collective
|
Gab and John of
Urbandub
|
Autotelic
|
Reese Lansangan
|
BP Valenzuela
|
Gracenote
|
Coke Studio also serves as a stage that showcased and highlighted the wonderfully surprising new music that comes out from the collaborations between OPM legends and upcoming artists: Noel Cabangon, Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela, Gabby Alipe and John Dinopol of Urbandub, The Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and singer-songwriter Reese Lansangan.
Coke Studio was hosted by OPM
powerhouse Raymund Marasigan and Buddy Zabala, both from Eraserheads – one of
the country’s most iconic rock bands. More than just a TV show, Coke Studio
brings the viewer to the real experience – giving a first-hand, front seat view
of the collaboration and how each artist bares their soul in the performance.
“As soon as they started playing
their instruments, they just forgot about everything else,” said Marasigan on
the experience inside the Coke Studio. “And a great artist will really come out
with something, will produce something! Some artists may have come unprepared,
but once they were in there, they just brought it out.”
But the Coke Studio experience
does not stop there. An interactive Coke Studio truck will roam around the
country to give university bands an opportunity to perform and interact with
the artists.
Coke Studio is also joining some
of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an
interactive installation loaded with OPM hits for anyone who wants to showcase
their singing prowess.
Coca-Cola Philippines recognizes the strong
influence of music in the lives of Filipinos – a unifying thread that goes
beyond language and dialect, political views and boundaries, and even religion.
With Coke Studio, Coca-Cola Philippines
brings a new taste to the sound of Pinoy music.
The Coca-Cola
Company (NYSE: KO) is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands and nearly 3,900
beverage choices. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our company's portfolio features 21 billion-dollar brands,
19 of which are available in reduced-, low- or no-calorie options. These brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the
world's largest beverage distribution system, we are the No. 1 provider of both
sparkling and still beverages. More than 1.9 billion servings of our beverages
are enjoyed by consumers in more than 200 countries each day. With an enduring
commitment to building sustainable communities, our company is focused on
initiatives that reduce our environmental footprint, create a safe, inclusive
work environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners, we rank
among the world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit
our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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