ITDI-MMHRDC to Hold Webinar

DOST-ITDI's biodiesel antifreeze to boost foreign sales

With the DOE 2017-2040 Philippine Energy Plan targeting to maintain a B2 biodiesel blending, as shown in its long term (2020-2040) Biofuels Roadmap, local processors are having difficulty finding an antifreeze that would ensure their biodiesel gets a slice of the foreign market.

Cleotilde A. Bulan, head of the Industrial Chemicals Section at the Industrial Technology Development Institute  (DOST-ITDI), stressed the need for local processors for a locally-produced antifreeze agent that would complement the Philippine biodiesel from coconut. The biodiesel industry sector needs "this" to ensure that the coconut methyl ester (CME) or coco biodiesel can compete in the world market. GlobeNewsWire has reported that the global biodiesel market is currently standing at the size of USD23,290 million and is expected to reach USD25,880 million by the end of 2026 (CAGR of 1.5% during 2021-2026).

Bulan explains further what antifreeze does. Also known as a coolant, it lowers a liquid's freezing point, which is why it is added to vehicles' radiators. In foreign localities, antifreeze allows cars to operate in a variety of temperatures, from frigidly cold to scorchingly hot.

By adding a mixture of chemicals and water, antifreeze helps ensure that the liquid in radiators does not freeze over during winter or boil up during summer, thus overheating the engine.

But, how does an antifreeze exactly work? How does it protect engines?

Bulan said that the key lies in coolants' boiling and freezing points. Pure water has a boiling point of 212°F (100°C) and a freezing point of 32°F (0°C). However, by using a 50/50 mixture of water and ethylene glycol, the M boiling point rises to 223°F (106°C), and the freezing point lowers to -35°F (-37°C).

By taking it a step further, using a 30/70 mixture of water and ethylene glycol, the boiling point rises to 235°F (113°C), and the freezing point lowers to -67°F (-55°C).

However, Bulan's team is working on a different antifreeze agent -- the synthesis of glycerol (a naturally occurring alcohol) acetals. Here, glycerol acts to prevent freezing damage, such as ice crystal formation.

Foreign research studies show that at lower glycerol concentrations like 10-20%, the frozen stock will be fairly solid at -80°C, while at higher concentrations (30-50%), it may remain partially liquid.

Bulan's team has since applied for a patent for the glycerol acetal and biodiesel samples.

 (amguevarra\\ ITDI S&T Media Service)

 

DOST-ITDI develops stabilizer from Okra

 

The Industrial Technology Development Institute (DOST-ITDI) has developed a stabilizer from a new source - okra. 

Most stabilizers or natural hydrocolloids come from plant (pectin, carrageenan, cellulose gum, locust bean gum), animal (gelatin), or microbial (xanthan gum, gellan gum) sources.

Hydrocolloids are water-loving and are used as functional ingredients to increase product consistency, improve the gelling effect, and control the microstructure, texture, flavor, and shelf life of food or non-food products.

Oliver C. Evangelista, team leader of the project on sourcing hydrocolloids from okra, said, "local markets have a daily oversupply of okra, including an excess volume of off-specs and material rejects."  He added that this excess volume of off-specs makes okra an ideal source of natural hydrocolloid because this new demand will not be competing with current uses for it.

Evangelista is thus encouraging food manufacturers and processors to utilize their okra or other by-products and generate additional income by creating value-added and innovative products.

 "Interested parties can visit ITDI to explore the development of new products from their waste materials. Our Modular Multi-Industry Innovation Center or InnoHub sa Pinas is equipped with multi-functional modular equipment that can be retrofitted to suit every manufacturing line," he explained.

Results of several studies on the viscosity or thickness of spray-dried okra fluid have resulted in two new products. These include banaba milk tea and toothpaste with calamansi seed oil. 

 ITDI has partnered with Greenstar Produce Philippines Inc. to produce these new products. Established in 2007 as a group company of Watari Co., Ltd. in Kanagawa, Greenstar processes fresh okra varieties and exports these to Japan.  

 (AMGuevarra\\ITDI S&T Media Service)

 

DOST-ITDI pursues local sustainable production in SSX 2022

 

On 23 to 25 March 2022, the Industrial Technology Development Institute of the Department of Science and Technology (DOST-ITDI) will be joining government efforts to launch Sustainability Solutions Expo 2022 (SSX 2022) via the streaming platform Hopin.

Dr. Annabelle V.  Briones, DOST-ITDI director, will be part of a panel of five key presenters during a sprint presentation on Day 1 Segment 4 of the digital expo, "How the Philippines is Addressing Sustainability and What It Means for Businesses."

Dr. Briones will be presenting natural and green products, and services developed by DOST-ITDI that actually sought to overcome operational issues in Philippine manufacturing and production including:

• Compliance with international standards in trade and food safety matched with compliant packaging systems especially for products destined for overseas distribution; and the
• Need for responsible production that supports reduced effluent discharge through implementation of zero waste production cycles. 

She will be joined by the Climate Change Commission; Dir. Nieva T. Natural of the Natural Resources and Environment Staff (ANRES-NEDA); Asec. Ann Claire C. Cabochan of the Consumer Protection Group (CPG-DTI), and Dir. William P. Cuñado of the Environmental Management Bureau (EMB-DENR) during a live Q&A.

As the newest signature brand of CITEM (Center for International Trade Expositions and Missions), SSX hopes to build a culture of sustainability by leading micro, small, and medium enterprises (MSMEs) toward a circular economy (CE) model of production and consumption. CE relies on the three pillars of sustainability, namely the economy or profit, society or people, and the environment or planet to succeed.

By promoting solutions and gathering advocates from the public and private sectors, SSX 2022 hopes to foster exchange of ideas on sustainable consumption and production for Philippine food and lifestyle companies.

The digital expo will consist of various digital components such as Exhibition, Conference, Business Matching, and other special activities. 

 

(AMGuevarra\\ ITDI S&T Media Service)

Duterte, Lopez to confer PQA Award to DOST-ITDI

 

Philippine President Rodrigo Roa Duterte, DTI Chief Ramon M. Lopez, and DTI-Competitiveness Bureau Director Lilian G. Salonga will grant the Philippine Quality
Award or PQA to the Industrial Technology Development Institute (DOST-ITDI) in rites on March 23, 2022.

One of 105 awardees since first conferred in 1998, DOST-ITDI Director Dr. Annabelle V. Briones will be receiving the Recognition for its Commitment to Quality Management Award or PQA Level 1 together with five State Universities and Colleges (SUCs) and one high school campus.

Awardees of the 24th Philippine Quality Award (PQA) Assessment Cycle, which was approved by the Office of the President on January 13, 2022, include DOST-ITDI, the Philippine Science High School–Ilocos highest level of national recognition for exemplary organization performance in the Philippines.

It is patterned after the Malcolm Baldridge National Quality Award of the United States where it awards four Levels of Recognition, as follows:

Level 1: Recognition for Commitment to Quality Management;
Level 2: Recognition for Proficiency in Quality Management;
Level 3: Recognition for Mastery in Quality Management ; and
Level 4: Philippine Quality Award for Performance Excellence.

Currently, it applies Criteria for Performance Excellence in Construction, Education, Healthcare, Government, and SME. PQA is the centerpiece program of the National Action Agenda for Productivity of the administration of President Fidel V. Ramos in response to the growing challenges of globalization. Signed into Executive Order No. 448 on October 3, 1997, it was later institutionalized as Republic Act 9013 on February 28, 2001.  

(AMGuevarra\\ TSD-ITDI)

Cleene CLIO makes Clean Teeth possible for Families this World Oral Health Day 2022

Manila, Philippines - On World Oral Health Day, Cleene CLIO invites everyone to celebrate by practicing proper oral healthcare with their families.

A product of proudly Filipino company PHILUSA Corporation, Cleene CLIO has been an ardent supporter of this global oral health initiative, especially with oral care given less priority during the pandemic when accessibility to dentists and visits to oral health facilities were challenging at the height of the lockdowns.

To emphasize the importance of good oral health practices at home, Cleene CLIO has partnered with Manila Water Foundation and Philippine Dental Association to provide oral health kits to various barangays and schools as part of this year’s World Oral Health Day activities. Over 2,000 health kits containing Cleene CLIO toothbrushes and Dental Floss Premium from Cleene CLIO and PHILUSA were distributed to 12 barangays and to the chosen hygiene facility in Dinalaonan Elementary School in Pangasinan.

And as a special treat for World Oral Health Day, selected Cleene CLIO products will be sold at 20% off exclusively in Mercury Drug stores nationwide until April 15, 2022.

Cleene CLIO continues to be the partner of every Filipino family in promoting good oral hygiene by offering a wide range of affordable and quality toothbrushes.

Cleene CLIO toothbrushes are made with MicroFine Soft Bristles that help penetrate and clean hard to reach areas for better interdental cleaning and a gentle brushing experience. The tapered bristles penetrate between teeth and gums for thorough cleaning, while the rounded shape of the bristles remove plaque and prevent teeth and gum damage.

There is a Cleene CLIO toothbrush for every member of the family that is affordable and has world-class quality. For those wanting extra care and protection for your teeth, Cleene CLIO offers its Refreshing Green Tea and Ultimax Charcoal under their Special care line. While for those needing specialized care, Cleene CLIO has its Kiddie and Junior as well as 40+ for sensitive gum and teeth. It also has its economy toothbrushes for general oral health care for any age.

Cleene CLIO is available at Mercury Drug, leading supermarkets, drugstores and other retail stores nationwide as well as on all leading ecommerce websites: Shopee, Lazada, and the PHILUSA Online Store.

Testimony

Sad to say that during our pandemic times, we have limited access to basic health services such as that of dental care. When dental clinic were open, there might be extra fees such as that for PPE to wear and having to take an COVID test.

During a dental visit last year when the health protocols were strict, my regular dentist did not charge me extra for my PPE outfit. The procedures included that of teeth cleaning which became a more lenghty process than before the pandemic for even I did try to use those tiny interdental toothbrushes, I could not as those could not fit the tight gaps between my teeth.

It's a good thing that I recently discovered Cleene Clio which made my oral hygiene routine more efficienct. These toothbrushes are great cleaning tools that do the task of interdental cleaning when those small interdental brushes cannot. It is a great "tool" to use, as aside from the gentle brush that does not make my gums bleed, Cleene Clio for adults also has a tongue cleaner that gets rid of that white stuff (bad bacteria) on the tongue that causes bad breath. I am glad I use Cleene Clio as I was able to maintain the hard-to-obtain dental cleaning and am confident that me and my family use the right toothbrush that suits our needs.

*CheckpointCindy Blog is part of the Mommy Bloggers Philippines community. 

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About Philusa Corporation

Established in 1957, Philusa Corporation remains as one of the country’s leading marketers of high quality and competitively priced personal care, household care, baby care and selected pharmaceutical products, making it the source of pride for its customers, business partners, employees and shareholders.

Now with 10 branches in key cities nationwide, Philusa Corporation is a market leader or major player in different categories like cotton (Cleene), cotton buds (Babyflo Gentle Buds), wound care management (MEDIPLAST), bathroom deodorizer and air care (ALBATROSS), home care and muriatic acid (Gleam and Apollo), home remedies (RHEA Alcohol, RHEA Aceite de Manzanilla and RHEA Hydrogen Peroxide), and uni-branded generic medicines (RHEA Generics).

Philusa Corporation continues its operations, guided by the core values it lives by — championing sustainability; placing its customers’ needs first; achieving the best possible results through innovation, continuous quality improvement, and teamwork; taking proactive steps in delivering its commitments on time; acting with integrity by doing what is right; and having genuine concern for its customers, employees, and the company itself though taking initiatives in helping one another.

Fatitude Comfort Food Restaurant Review

 

Fatitude has food with the altitude. 

You'll love to dine and hang out at Fatitude Comfort Food, an al fresco dining resto in Makati is nestled on the second floor of Arkipelago Food Park located at Bagtikan st., near Guijo, San Antonio Village. The area is relatively quiet, easily accessible, with a lot of available parking. 

Upon arriving, you'll take a quick walk past a few food park stalls to climb the stairs to get to the chill place that mbay accommodate up to 200 pax. The venue has a mixed rustic and warehouse style. At a corner is a stage with a sound system set up for a host or a musician. This event venue with long tables may be reserved in advance for gatherings like birthday parties, and it is not necessary to book the entire place. 

Served to us, the Wazzup Pilipinas vbloggers, along with our organizer, Wazzup Pilipinas owner, Ross del Rosario, among the several dishes, was a hefty large round glazed slab of meat marinated and cooked with herbs for hours called Porchetta. This meat with crispy sweet skin, is fantastic as with each bite has the richness of flavor from a slow-roast, and the subtle hints of Italian herbs. 

It is a delight to discover, as we indulged in the various dishes that the food of Fatitude was true to form, meets and goes beyond expectations. 

Fatitude menu include  Mexican dishes like Chimichanga, and Filipino food that are also ideal for consuming while drinking such as Sizzling Lechon Sisig.

Our pandemic days are nearly over. During this lull in the storm, we have to deal with stressors. Nothing beats a great meal when it comes to getting rid of that pandemic weariness and being able to dine in at a place like Fatitude. 

DOST-IDTI introduces Halal Personal Care

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The Industrial Technology Development Institute (DOST-ITDI) will hold virtually its 2021 Technology Offering, LET'S TALK JAMIIL: Halal Personal Care (Exploring the Muslim World of Beauty), on December 14, 2021. 

The event will showcase ITDI-developed Halal compliant beauty products such as moisturizing lipstick, lip balm, herbal whitening toothpaste, moisturizing and lightening soap, and shampoo with hair-growing properties.  These are formulated in accordance with the Malaysian Standard 2634:2019 Halal Cosmetics General Requirement and follow the Good Manufacturing Practices (GMP) to ensure quality and safe product development process.

Several top Department officials will grace the event including Secretary Fortunato T. De La Peña; Undersecretary for Research and Development, Dr. Rowena Cristina L. Guevara; and DOST Halal Program Leader and DOST Region XI Director, Dr. Anthony C. Sales.

ITDI will be represented by its Director, Dr. Anabelle V. Briones; Deputy Director for Research and Development, Dr. Christine Marie C. Montessa; Deputy Director for Administrative and Technical Services, Dr. Zorayda V. Ang; and guest speakers from the industry, namely, Dr. Dave D. Centeno, Market Study Specialist, and Ms. Monica Ronda.  The latter is a Halal personal care technology adapter and will share related experiences to guide and encourage other prospective adopters.

2021 Technology Offering: Halal Personal Care encourages everyone, both Muslims and Non-Muslims from the local industry, the academe, stakeholders, and entrepreneurs, to join and partake of what the technology has to offer.

Living beautiful and healthy is achievable using ITDI's Halal compliant products.  (DDGotis\\DOST-ITDI S&T Media Service)

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DOST-ITDI to Open First Metrology in Chemistry Lab in the Philippines

The Philippines' first Metrology in Chemistry Laboratory will be inaugurated on November 9, 2021. DOST Secretary Fortunato T.  De La Peña will lead the event together with the Director of DOST-ITDI, Dr. Annabelle V. Briones. Trade and Industry Secretary Ramon M. Lopez will be the  keynote speaker. 

Established by the Industrial Technology Development Institute (DOST-ITDI), the 1900 m2, 4-story MiC Laboratory is located on Saliksik Street in the Science Complex in Bicutan, Taguig City.  It will gather in hundreds from the food and water industry sectors and science communities as it officially opens its services to the public on Tuesday.

DOST-ITDI Director, Dr. Annabelle V.  Briones, admitted that "It took us quite a while, a decade actually, to establish our chemical testing services and house it in one of the most economically vital and heavily invested infrastructures in metrology.

 

DOST-ITDI created the MiC Laboratory to help local testing laboratories comply with traceable chemical measurements by producing reference materials (RMs) and conducting accuracy-based Proficiency Testing (PT) schemes.

What makes RMs valuable is how it supports the results of measurement laboratories to ensure that commodities can pass stringent international trade standards on food quality and control. MiC thus aims to reduce the detention and recall of Philippine products for export.

But, while highly characterized, authenticated control materials, such as RMs, are vital in food testing, the Philippines took time to develop these. Finally, through the MiC Laboratory of DOST-ITDI, these are readily available.

Dr. Benilda S. Ebarvia, the former project leader of the MiC Team who conceptualized the establishment of the laboratory, explained that chemical testing and production of RMs or referencing is time-consuming.

She added that the referencing process requires skills that need to be learned and honed through the years adding that, "RM development has to be matched with appropriate, state of the art – that means very expensive - equipment. Staff who will be using the equipment and devices have to be trained to use, maintain, and troubleshoot the same.

Currently, most Philippine food manufacturers rely on RMs purchased overseas like the US, UK, Japan, China, and Thailand.  RMs are pretty pricey; one material per food product may cost from Php15,000 to Php30,000. Further, these are updated continually.

To date, DOST-ITDI has developed RMs on trace presence of toxic metals in drinking water (manganese, nickel, cobalt, and iron), benzoic acid in banana catsup, sulfite as a preservative in dried mango, and histamine  (a chemical indication of food spoilage) in dried salinas fish.

This year, it hopes to complete the development of 15 RMs on trace presence of pesticides in fresh mango, and other fruits and vegetables; and presence of veterinary drug residues such as salbutamol in pork meat; and 3-Amino-5-morpholino ethyl-2-oxazolidone or AMOZ in fish, among others.

Early works include RMs on the presence of trace heavy metals in water, such as lead, cadmium, copper, iron, manganese, nickel, zinc, cobalt, and magnesium. As well, an RM on calcium, a reactive metal in water, was developed. These metals are toxic and noted for their potential toxicity in the environment.

Through referencing, the MiC Laboratory stands to cut costs on purchasing RMs abroad by our local food and water industries.  Further, it aims to ensure that local products pass international trade standards to avoid product recall or detention, a scenario that is too costly and damaging for our economy. 

The MiC Laboratory is monitored by the Philippine Council for Industry, Energy, and Emerging Technology Research and Development (DOST-PCIEERD) under a five-year program on capabilities enhancement of the National Metrology Laboratory of the Philippines. (AMGuevarra\ DOST-ITDI S&T Media Service) 

Special Screening Invitation: Free CineEuropa Films

Have you watch nearly all the online streaming shows? Are you bored with what is available to watch at a premium price online? Are the films on cable beginning to appear as reruns, as you have watched them already with all the homestay you have had? 

Without much ado, no long queue, and the selection that brings you on a trip to Europe via your device, you can watch free films such as: 

Film schedule. September 2021

Experience the in-depth look at movies and films from various cultures with scheduled screenings.

To register and watch is free. 

Visit www.cineeuropaph.com to register and learn more about these films!

 #CineEuropaPH24 #EUinthePhilippines🇪🇺🇵🇭

If you want a change of pace when it comes to entertainment and intellectual stimulation, aside from fabulous cinematograpy, online viewing is leveled up with Cine Europa. 

There are movies nowadays are churned out in a hasty manner without any storyline, no depth, and at worst, not even entertaining. Before, if you had the ill luck of paying for a ticket to watch a lousy movie that had a come-on poster, you might either sleep in the cinema or walk out. 

That won't happen when you watch Cine Europa films are these are selected among the various movies of the different nations and are award-winning. Though some of these are in another language, it adds to the charm. The storylines are varied, touching from the present-day situation to a story written a hundred years ago. 

Visit www.cineeuropaph.com for more information.  #CineEuropaPH24 #EUinthePhilippines🇪🇺🇵🇭

Watch Our Very Own DOST-ITDI's TekNegoShow

 Episode #1

 

MATDEV rolls out new AM services

   

Inaugurated late last year, the Materials Development Laboratory or MATDEV has started rolling out its additive manufacturing services after its introduction to the public on March 25, 2021. 

 

Riding on the wheels of novelty, MATDEV proposes an energy-efficient and waste-reducing technology.  It employs the technology of additive manufacturing (AM), which is how objects are created in 3D printing. It is called additive manufacturing because the build process adds instead of subtracts raw material.

 

MATDEV also undertakes research and development on materials, such as ceramics, polymers, nanomaterials, and composites for additive manufacturing abled products.  It aims to reduce the cost of raw materials by using local resources and increase the effective use of additive manufacturing abled products.

 

MATDEV is one of two facilities housed under DOST's Advanced Manufacturing Center (AMCen). AMCen is a shared facility between DOST-ITDI and the Metals Industry Research and Development Center (DOST-MIRDC). The second facility inside AMCEN is MIRDC's RAPPID-ADMATEC (Research on Advanced Prototyping for Product Innovation and Development using Additive Manufacturing Technologies).

 

Learn more about MATDEV and its AM services in DOST-ITDI's TekNegoShow Special Edition, an off-the-cuff online business talk show on technology, which will air narratives and insights of technology generators, business people, and the consuming public on how they perceive a featured technology.  

 

TekNegoShow Special Edition can be viewed through its Facebook account TekNegoShow and Youtube ITDI DOST with a weekly Thursday afternoon (1:30 PM) show date beginning July 8 until August 12 of this year.  (AMGuevarra\\ DOST-ITDI S&T Media Service)

Launching of TekNegoShow SE Slated soon

 

DOST-ITDI will be launching the TekNegoShow Special Edition on July 8, 2021 at 9:00 in the morning with a LIVE opening ceremony,  broadcast of its pre-recorded first episode, and virtual presser to be held via the Zoom Meeting platform.

 

 

With the Special Edition of ITDI’s online business talk show, DOST-ITDI Director Dr. Annabelle V. Briones expresses her hopes of more businesses getting interested in adopting ITDI-developed technologies and availing themselves of its various testing services. 

 

 

DOST-ITDI’s Technological Services Division, through its Information and Documentation produces the online science-business talk show which broadcasted its maiden episode on October 22, 2020.  Originally airing for one season or 13 episodes, the Special Edition, however will feature four technologies and two newly-opened research facilities geared toward augmenting business-coping mechanisms of industries to the current COVID-19 crisis. 

 

 

To ensure content substance, TekNegoShow Special Edition will air narratives and insights of technology generators, business people, and the consuming public. This way ITDI can provide the public virtual experience of the technology and a way to interact with technology generators and companies that have adopted these or made use of the facilities.

 

 

Invited to the opening ceremony are personalities with known interests in industrial technology and prospective technology adopters on:

 

1. I- Salt processing technology;

2. Abaca fiber-reinforced composite;

3. Nanoclay production;

4. Biodegradable plastic;

5. Multi-Industry Modular Innovation Center or MMIC; and

6. Development of Multiple Materials Platform for Additive Manufacturing Project or MATDEV-AMCen.

 

 

 

Guests from the Regional Offices and  partner companies, DOST agencies, media friends, and associates are expected to attend the launching. 

 

 

DOST-ITDI will broadcast six episodes beginning July 8 with a weekly Thursday afternoon (1:30) show date via Facebook TekNegoShow and Youtube ITDI DOST.

(AMGuevarra\\ ITDI S&T Media Service)

 

 

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Only Pain Relief: Reflections and Refractions

We seek pain relief and avoid that which makes us unhappy. However, we may consume a bowl of oatmeal, even if we dislike it. Our mind is set that it is good for us as we choke it down and when we rush to the toilet, we still tolerate eating oatmeal.

As our mind gets triggered to seek happier situations, such as following our craving for chocolate when we see an advertisement, it also sends out an alarm when we expect to have pain.

Only a crazy is happy all the time.

So we put on a brave front and tolerate the pain, like physical or emotional pain, chocking it down like a bowl of oatmeal. 

We delude ourselves that relationships have no pain like the way it is in movies. That those love stories are true to life and real. 

Romance is a choice. 

The veritable exchange of words, the glances, the actions, are not set by the scene. It is a decision. 

Relationships are oatmeal. Not all the time does it have to be toleraged but it can become as boring as oatmeal. It is acceptance. 

Our minds are set to avoid pain. Relationships will inflict pain, as said by Gibran, as we might have experienced. 

A classic pain-avoiding experience is after owning a dog and the dog dies, is to decide never to have a dog again. 

Thank the dog for sharing their life with you. Dog did not want to die. Another dog will love you. 

It makes me smile to think that constant companionship with a human being can become intolerable. Humans talk and show things by their actions or lack thereof. 

So I have a dog. I also seek pain relief. 

Memories can be beautiful but are also unkind. Comparing is not an option because it is unfair. Even actions or efforts should not be compared, though we do, as we base it on experience. 

Love is a feeling. 

No. It is a decision. 

Feelings change. But like a bowl of oatmeal, the feeling of knowing that it is good for you will make you eat oatmeal daily. 

Love is pain relief. It is a shelter. For sure, there will be hurting moment coz we are human, and that makes us alive. 

Shakespeare was always in love. 

Real love is not a book. 

As we write down the chapters of our lives, it has those we are bound to as family, as there was a decision, and those we decide to be our friends and to love. 

Who writes our book? Not only us. 

Happiness is a choice. 

From desperate to disgusted, from obsessed to jilted. Love is a scam? 

It is the precedent. 

Love is a feeling. "I love you."

Love is a decision. "Always."

Love is pain tolerated. "It's ok." 

Pain relief. "Break up"

Pain relief. "Stay"

Due to the emoticons of our being human, we have feelings. 

Pain relief. And when we have no pain, be it emotionally or physically, just keep dancing to the music of life.