MERZCI is the trade name of CM & SONS FOOD PRODUCTS, INC. It is the leading bread and food pasalubong producer in Bacolod City and the island of Negros. It carries a wide array of product lines, namely, BAKESHOP, FAST FOOD, PASALUBONG, and PURIFIED WATER.
The company maintains optimum standards in its manufacturing processes and is constantly updating and improving its product lines. Along with its constant improvements, it strives to deliver customer satisfaction by bringing the highest “Value for Money” to its customers.
In 2014, following its trademark application with the Intellectual Property Office of the Philippines (IPO), the trade name got updated from Merci to Merzci. With the update in the name, came the upgrades and improvements of the company to produce better products and services to its customers. Thus, launching the brand in October 2014 as “The New and Improved MERZCI”. The addition of the letter Z in the name signifies that the company has been gearing up and focusing on targeting the GENERATION Z as the main market of its products and services. Customers can expect more from the company in the succeeding years – new products, more branches, improved customer service, and new ways to experience, share and be part of MERZCI.
As of Jan 2018, the company is manned by a 1, 600-strong workforce more or less, with each department effectively working together to produce and maintain quality products for its customers.
CORPORATE VISION
Merzci will be a TOP LEADING BRAND in the Philippine Bakery Industry in Bakeshop and Pasalubong that is aggressively present NATIONWIDE serving quality and reasonably-priced products.
COMPANY MISSION
The company aims to continually provide its consumers with the highest quality products and services to maximize their money’s worth:
· By opening outlets and satellites hubs in key towns and cities in the Philippines.
· By hiring and training qualified and competent employees.
· By delivering high-quality products with the best value for money.
· By using state-of-the-art technology and manufacturing equipment and practices.
· By being innovative with current trends in the national and global markets.
· By broadening reach through traditional and non-traditional channels.
COMPANY ROOTS
CM & Sons Food Products, Inc. was established as a family enterprise in 1995 in Bacolod City, Negros Occidental. Its products are marketed under the trade name “Merci” a French word meaning “thank you”. Though the trade name is undergoing a rebranding process from Merci to Merzci, the company still believes that it will remain competitive in the food market.
Merzci started as a small bakery, supplying bread to a single store at the Libertad Market. Eventually, its popularity became undeniable due to a growing satisfied customer pool. With its high-quality bread at affordable prices, combined with aggressive marketing strategies and the ingenuity of youth, it did not take long for the company to establish its own branches around the city and supply products to satellite dealers all over the province.
Merzci also evolved into a fast food restaurant serving scrumptious and affordable snacks and short-order meals for people on the go.
Complementing its food line, it diversified its business interests in 2003 with the introduction of its bottled purified water brands distributed around Negros Island, namely MERCI PURIFIED DRINKING WATER and VITALIFE PURIFIED DRINKING WATER. Despite competition from national brands, the two brands successfully sliced a big share in the province’s purified water market in only a few months’ time and up to present. The water brand is also expected to follow suit in the rebranding of its trade name.
The success of CM & Sons Food Products, Inc. may very well be attributed to its ability to cope with the emergence of new markets and opportunities.
In January 2005, CM & Sons launched its newest line – MERZCI PASALUBONG TREATS, to cater to the growing tourist and balikbayan crowd that regularly come to the province. The pasalubong treats have gained a massive “suki” consumer crowd that prompted the company to open its first pasalubong center in Singcang, Bacolod City in September 2005. This branch is only about five minutes away from the old Bacolod Airport which, at that time, gained wide acceptance among the locals and travelers alike. Seven months later, a second pasalubong center emerged in Mandalagan in April 2006, which now caters mainly to travelers leaving the city on the way to the north of the island. In 2008, when the New Bacolod-Silay Airport was opened to the public a new branch conveniently located at the Departure Area was opened for its customers who are always on the go. And, most recently last February of 2013, BREDCO Branch was established to cater to Iloilo-Panay travelers making it a point that, indeed, Merzci will always be a part of a traveler’s Bacolod experience.
For more than two decades, the company has produced quality products from bread to pastries to Visayan delicacies to short order meals and even purified water. Products are made available in the different branches and dealers in the Negros Island, Panay, even reaching as far as Tuguegarao City in the North, Zamboanga City, Manila, and Cebu. Some products are also exported by distributors to Canada, the USA, and other parts of the world.
Believing in the power of advertising and promotions, the company employs various media exposures such as television, radio, print, and even social media to reach its varied target markets. Special events such as concerts, tourism and sports events, and other special activities are also considered by the company as avenues to reach new markets.
MERZCI
Negros Occidental Dynamic Growth (Model Entrepreneur) Awardee
Merzci Bakeshop, Merzci Pasalubong Treats, Merci Purified Drinking Water and Vitalife Purified Drinking Water produced by C.M. & Sons Food Products, Inc. received the Dynamic Growth (Model Entrepreneur) Award presented by the Metro Bacolod Chamber of Commerce and Industry (MBCCI) in its Achievement Awards for 2011.
In the awarding ceremony at the L’Fisher Hotel last September 17, 2011, MERZCI was recognized as one of the best performing businesses in Negros Occidental. The award was presented to Mr. Jonathan Lo, President and CEO of C.M. & Sons Food Products, Inc.
The awarding ceremony was preceded by a luncheon with Vice President Jejomar Binay, Governor Alfredo G. Marañon, Jr., Mayor Evelio R. Leonardia, Bacolod Rep. Anthony Golez, 3rd District Rep. Albee Benitez and 4th District Rep. Jeffrey Ferrer.
In over two decades of manufacturing bread, pastries, pasalubong treats, and purified drinking water in Negros Occidental and other parts of the country, MERZCI has risen to become a leading food manufacturer in the region.
OTHER PRECIOUS AWARDS RECEIVED
2005 National Shoppers’ Choice Annual Awards
Merci Pasalubong Treats: No. 1 Pinoy Delicacies Manufacturer (National)
2005 National Shoppers’ Choice Annual Awards
Merci Purified Drinking Water: No. 1 Water Delivery Service (Negros Occidental)
2005 National Shoppers’ Choice Annual Awards
Merci Bakeshop: No. 1 Bakeshop (Negros Occidental)
A Sea of Zs: Sino may Z? MERZCI!
A sea of “Zs” exploded at the 35th Masskara Festival at Bacolod’s Lacson Tourism Strip last October 16-19, 2014.
Launching the New and Improved MERZCI, Bacolod’s favorite pasalubong center, bakeshop, and fast food brought four nights of hyperfun – live band music, games, prizes, and dances – to festival guests through nightly live shows.
A giant mirror ball, red and yellow confetti, and two sky dancers ushered in guests to the MERZCI stage. The unveiling of the Z in MERZCI was performed by the mysterious yellow MERZCI Man and assisted by CM and Sons Marketing Manager for PR & Events Femmy Lee Magbanua and Branding Officer Lovelle Bellocillo.
Hosts Gerhard Krystoppher Pagunsan and John Gilbert Arceo, ably assisted by MERZCI Marketing Manager Femmy Lee Magbanua and the MERZCI Dancers, led contestants in the iconic games Siopao Eating Contest and Barquillos Relay. More contestants won MERZCI treats in pasalubong boxes with games like Bring Me, Pinaka-, and the Longest Z. Members from the dancing audience who did the MERZCI SIGN with their hands won customized MERZCI t-shirts. Those who had the letter Z in their names went home with customized MERZCI golf umbrellas.
Festival guests grooved to live music from Batukada de Negros, Aire Band, and 11th hour Band as freebies were tossed to the audience. The last night of the show was graced by 2014 Masskara Queen 1st Runner-up and Miss Merzci Riah Angelica De Ocampo. Right beside the MERZCI stage, the biggest Masskara Festival PHOTOWALL offered FREE photo-taking to locals and tourists.
Meanwhile, the mysterious yellow MERZCI Man cavorted along Lacson Street, gamely posed with locals and tourists and did a surprise appearance at the Masskara Love Dance.
MERCI PURIFIED DRINKING WATER & VITALIFE PURIFIED DRINKING WATER
Complementing its food line, Merzci diversified its business interests in 2003 with the introduction of its bottled water brands distributed around Negros Island.
The purified drinking water undergoes a start of the art MULTI-STEP PROCESS that includes Softening, Reverse Osmosis, Carbon and Micron Filtration, UV Light Treatment, and Ozonation to ensure clean and safe drinking water to its consumers.
TECHNOLOGY & SANITATION
CM & Sons uses semi-automatic food machinery and premium food ingredients to maintain its standards and achieve a more efficient workflow during production.
The company follows strict implementation of hygienic practices among its workforce and sanitary practices in the workplace, living up to its FDA-approved status. Every product is diligently packed and checked for safe storage and consumption.
CORPORATE CONSCIENCE
TEAM MERZCI & NGP GIVES HELP TO NEGROS ORIENTAL
February 20, 2012
Merzci Bakeshop and Negros Grace Pharmacy took a day off from work to do relief operations for the victims of the 6.9-magnitude earthquake in Negros Oriental. Team Merzci led by Jonathan Lo and the Negros Grace Pharmacy team led by Bea Lo Yao gave out canned goods, rice, noodles, bread, gallons of purified drinking water, and vitamins for the residents of Barangay Manghulyawon and Barangay Talayong in the Municipality of La Libertad.
The crew of 28 people took off by the break of dawn of February 16 and headed off to Guihulngan City via Don Salvador Benedicto. Roadside signs by the coast saying “WE NEED FOOD AND WATER” or “SOS” with tents set up on vacant lots are seen left and right on the towns where the impact of the quake was greatly felt. By ten o’clock in the morning, they rendezvoused with Congresswoman Jocelyn Limkaichong who was the one who suggested to the team to give out help to the two remote barangays in La Libertad since previous relief operations have not yet reached these locations at the time. Limkaichong guided the crew to Barangay Manghulyawon where residents, headed by Brgy. Captain Neri Timtim, have been waiting for the team’s arrival since 8.00 in the morning. It was already raining by the time the goods have been distributed.
Georgia Camero, a Kagawad in Manghulyawon, said that they can still feel the ground shifting for two nights and that some were worried of going back to their hillside huts and opted instead to temporarily live in tents on the flatlands. Fortunately, no one in their community died from the quake.
Barangay Talayong was the next stop for the distribution of relief goods. It was already noontime and pouring hard by the time the residents, headed by Brgy. Captain Teresita Gallosa, was organized for the distribution of goods. They braved standing in the cold rain eager to receive the relief goods since crops have been damaged by the earthquake.
The last stop was the Philippine Red Cross Headquarters in Guihulngan where packs of relief goods and bottles of 1-liter and 5-gallon purified drinking water was received by Mr. Ulysses Sannoy of the PRC NHQ-DMS.
This is the first joint relief operation for Merzci Bakeshop and the Negros Grace Pharmacy. For Merzci, amidst the race to being the most preferred bread, fast food, and pasalubong establishment in the province, it has paused and taken time to lend a helping hand to our island brothers who are in need. While for Negros Grace Pharmacy, activities such as this is held to really reach out to the people and share the blessings NGP has been receiving since 40 years ago. Taking care of friends, customers and the needy have been driving force for Dr. Manuel Lo, the founder of NGP.
TEAM MERZCI RELIEF OPERATION TO BANAGO FIRE VICTIMS
April 30, 2013
Merzci Bakeshop conducted a relief operation last April 25 for the victims of the Banago Fire that devastated over a hundred family houses in Purok Katilingban and Kawayan in Barangay Banago last Wednesday noon. Majority of the affected families came from Purok Katilingban.
At present, Domingo Lacson National High School serves as their evacuation center. Upon arrival of Team Merzci at DLNHS, they were greeted and briefed by Barangay Banago Kagawad Joemarie Maniego who supervised the evacuation accommodations and relief operations with the assistance of the Department of Social Welfare and Development (DSWD), Bacolod City Health Office, and the City Legal Office.
A crew of 13 from Team Merzci, gave out bread and water to more than a hundred affected families.
As soon as the relief goods were unloaded, numerous smiles greeted TEAM MERZCI. One by one, the affected residents stood in line patiently to received what seemed to be a blessing as most of them were left with nothing by the raging fire. Fortunately, no death or injury has been reported as per Kagawad Maniego.
COMPANY ORGANIZATION
Company Name: CM & Sons Food Products, Inc.
Date Established: May 1995
Headquarters: Merzci Bread and Pastries, Hervias Village II,
Brgy. Villamonte, Bacolod City, Negros Occidental 6100
Email: info@merzci.com.ph / mercipasalubong@yahoo.com
Website: www.merzci.com.ph
