Blaze Fighting Championship: MAIN & CO-MAIN EVENT BFC3 @ RWM on SEPT 27, 2017

Blaze Fighting Championship has the Main Event with Askar Mozharov (Russia) vs. Young Jun Jeon (South Korea) plus 9 other exciting matchups including 3 international teams represented and 15 Teams from across the Philippines.

Blaze Fighting Championship 3 fight card is ready. Are you? See you guys @ the Resorts World Manila on Sept 27, 2017.

To get your tickets, please click this link: https://ugbmmatickets.eventbee.com/ 

About UGB MMA Corp.

UGB MMA Corp. is a company that offers mixed martial arts events. This company has staged 27 documented UGB promotions, collaborations, organized fight events and MMA workshops that commenced last February 2013 headed by its founder and CEO, Ferdinand A. Munsayac. UGB MMA Corp. offers a lineup of events that has further established the company as a substantial mover in the fighting industry.

In less than four years, UGB MMA Corp. has gained a significant following for all fighters who all share the same passion for the sport. ABL ENTERTAINMENT (ABL Company, Inc.) is a tie-up and affiliated of VIVA Entertainment, Inc. for Talent/Artist/Performer management and Event. ABL Entertainment is a Multi-media production company founded in May 2015. This company's expertise is providing solutions for event planning, management, campaign, and promotions. It also handles other aspects of Media production including the process of conceptualization, scriptwriting, filmmaking, film editing and distribution.

In addition, it has in-house talents and models for Events/TV and Movie productions and advertising opportunities. This production specializes in the preparation of screenplays, development of directors scripts, casting of actors, detailed plan and cost estimate affiliated with Viva Entertainment, Inc. Budgeting, Accounting, and legal advice will be done by Viva Entertainment, Inc. Projects Done: Habang May Buhay (series) Viva TV/LBC 13 Nightline-Joe D’ Mango Talk Show, Ika-13 kapitulo (movie) Lupe (movie). ABL Entertainment, Inc. has been attending film market abroad. One of the most successful movies that this company bought was Titanic and Twilight.

ABL is now a co-manager of actors/actresses, singers, athletes, and directors with Vic Del Rosario, Jr.

PH keen to expand EU food exports in Anuga with GSP+ edge

DTI-CITEM targets $62M export sales in world’s biggest food fair

Coconut oil is one of the products featured in the FoodPHILIPPINES pavilion in Anuga on October 7-11. It is the third most shipped product to EU countries in 2016, with total export sales of $551.39 million

The export promotion arm of the Department of Trade and Industry (DTI) is set to further expand the trade relationship between the Philippines and the European Union (EU) as it leads a delegation of food exporters in Anuga on October 7-11 at the Koelnmesse in Cologne, Germany.

The Center for International Trade and Expositions and Missions (CITEM) is set to feature the country’s export-competitive products from 19 food companies under the FoodPHILIPPINES industry brand.

“The Philippines’ participation in Anuga is part of DTI’s overarching efforts to step up the export drive in EU member states and take advantage of the Philippines’ zero tariff privileges under the EU’s current Generalized System of Preferences Plus or GSP+ scheme,” said CITEM Executive Director Clayton Tugonon.

Known as the world’s largest and most important food and beverage fair, Anuga presents a combination of 10 specialized trade shows under one roof, showcasing the diverse product selection in the global food industry. This year, around 160,000 visitors are expected to join the five-day event to check out the latest and most innovative products from around 7,200 global exhibitors.

In 2015, 35 Philippine companies netted $67.7 million export sales in Anuga. For 2017, DTI-CITEM is targeting $62 million.

“Despite coming with a smaller delegation, we are not pulling any stops with our high export target. We have carefully selected 19 food companies that are primed for the European market, each capable of showcasing the best of what the Philippines have to offer,” said Tugonon.

Aside from food tasting activities, the Philippine delegation will also participate in business-matching activities during the event.

The EU is ranked as the Philippines’ 4th largest trading partner, 3rd largest import source, and 4th largest export market.

In 2016, the Philippines’ external trade in goods with the EU states totaled to $13.713 billion or 9.7 percent share of the country’s total trade, based on data of Philippine Statistics Authority (PSA). Exports to the EU reached $6.970 billion or 12.1 percent of the total export receipts, while imports were valued at $6.743 billion or 8 percent share to total import, resulting to a balance of trade in goods (BOT-G) surplus of $227.74 million.

Among the EU-member countries, Germany is the Philippines’ top trading partner with a total trade of $4.357 billion or 31.8 percent of EU’s total trade. Revenue from export to Germany amounted to $2.329 billion while payments for imports were worth $2.028 billion or a trade surplus of $301.32 million

Within the EU, ninety percent of EU-Philippine trade is concentrated among eight EU member-states—Germany, France, the Netherlands, the United Kingdom, Italy, Spain, Belgium, and Denmark.

As of now, the Philippines is enjoying a special trade arrangement and incentives with European countries as one of the 30 countries listed under EU’s Generalized Scheme of Preferences (GSP). Under the EU GSP, developing countries can export goods with reduced tariffs entering the EU to stimulate economic growth and job creation in their economies. The Philippines avail itself of the zero preferential duties on 6,274 products going to EU states.

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FoodPHILIPPINES is the industry brand for the food sector which unifies the overseas promotional efforts of the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI). Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of tropical fruits and marine products.

Blu Energy Drink Advantage

Blue Energy Drink has the fizz that isn't found in most canned and bottled energy drinks. This fizz makes it have a bubbly sensation. Since Blu can also be used as a drink mixer, this fizz is a plus when you make those mocktails and cocktails. 

Blu has long-lasting effect. The energy boost is strong and consistent. It does work as to make one get the extra perk needed for an active day and that brain boost for long working nights as it has taurine.

Blu Energy Drink has 6 different flavors. These are all refreshingly light.

The advantage of drinking Blu Energy Drink is that it does not increase the heart beat rate, does not cause palpitations, which is a typical effect of other energy drinks.

When in need of that extra push or when in want of a mixer with that kind of bull kicker, there is a delicious choice which is Blu Energy Drink.

Dentist Advice: Prevention and Treatment: Periodontal Disease

"There’s a huge difference between regular, routine teeth cleaning and deep cleaning (scaling and root planing). Periodontal disease causes harmful bacteria that can even destroy your jaw bone and other nearby structures and in extreme cases lead to tooth loss. Preventive cleaning from a dentist guarantees a healthy mouth. It should be typically performed after every six months."


If you have gum concerns, loose teeth, and are worried about periodontal disease and would like to get professional cleaning done, there is an expert dentist that has beautiful office with complete facilities and even strong wifi at the Mall of Asia area.

Finding dental care is best when the dentist offers painless solutions. Good oral health can be achieved as a plan of action can be done for your concerns. From the simplest extraction to the most complicated problems such as a broken tooth from an accident, there is a great dentist to be found right beside the Manila Bay. Pasay area has the large Mall of Asia. This place has a lot of parking. Right beside it are other buildings and these include the SMX Convention Center. There is a dentist there that is right in the corner from Conrad Hotel. There is easy access to this dental clinic and a lot of nearby parking. It is also easy to be dropped off there using Uber or Grab, and there is a transport terminal at the front of the Mall of Asia.

Many of us are afraid of dental practitioners. We might even go to have a procedure done only when there is an emergency such as a painful tooth that needs to be extracted or like when there is a worse case such as an abscessed tooth. There are a few who are terrified of going to the dentist and will try to self-medicate, taking pain killers and antibiotics, yet there is no need to do so and extend the pain and suffering when one can get pain relief and the solution from an expert dentist.


If you need expert dental care, visit:

Compleat Smile Dental Aesthetics Centre

Unit G9 SMX Convention Center, Marina Way corner Ocean Drive, Mall of Asia Complex Pasay City, Philippines

For more information, visit the Compleat Smile website 

Manila FAME October Show to Highlight PH Culture, Design Ingenuity

Manila FAME, the Philippines’ premier lifestyle and design event, is set to make waves again among international and local buyers as it returns on October 20-22 with a range of new show features and artisans in a showcase of the country’s rich cultural heritage and design ingenuity.

The 66th edition of Manila FAME will strip down to its roots to present a show built upon the intertwine of the country’s rich cultural heritage and design excellence and the promotion of Philippine products. Artisans from across the country will showcase their best products at the World Trade Center Metro Manila and the Philippine Trade and Training Center in Pasay City across the three-day event.

“For this edition of Manila FAME, we put focus on how our culture has influenced generations upon generations of Filipino artisans. Manila FAME has always stood as a canvas to which the best of Philippine lifestyle and design talents embellish their work to showcase the country’s vibrant and multi-layered cultural heritage,” said CITEM Executive Director Clayton Tugonon.

Led by Paris-based design specialist Nelson Sepulveda, New Generation Weaves pays homage to Philippine indigenous and natural materials.

No less than eight show features will be included in the upcoming show. New Generation Weaves, a staple of Manila FAME for the past three editions, will return with Paris-based design specialist Nelson Sepulveda at the helm. Sepulveda will work with more than 30 small and medium enterprises to invoke harmony and balance through Philippine craftsmanship and the beauty of natural raw materials.

GREAT Women Project 2 will also return to highlight the works of women artisans across the country. The project was launched by the Philippine Commission on Women (PCW) in partnership with the DTI Project Management Team and is funded by the Canadian International Development Agency.

World-renowned designer Tony Gonzalez will also have his own curated setting that will marry the strengths of each Manila FAME participant to create a versatile collection made to match a variety of material requirements, techniques, and price points. Design Commune: Patterns and Palettes will be presented in four themes: Blues and Whites, Ethnic Nomads, Green Tinted, and Natural Black and White.

“Small and medium enterprises from across our country will join us in October to showcase the best artisanal products the Philippines has to offer,” Tugonon added. “Through Manila FAME, we will work towards supporting the success of our artisans and uplifting the Philippine brand internationally.”

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The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/

THE DANGERS OF SIDE EFFECTS PRESENTED AS MAIN EFFECTS

                

                In the medical world, proper use of words is highly called for because a simple mistake could complicate things usually unwanted for the patients. Because this field has full of jargons that mostly are too technical to not easily be sifted and digested by the general public, putting them in a layman’s term is indeed helpful.

                A good example of which are the words “side effect” and “main effect”. These, are more often than not, interchanged or used instead of the other. Doing so is not just wrong but also dangerous to the people’s health.

                A side effect of any substance pertains to the result beyond the main or primary action that is intended by the physician giving drug prescription. The doctor, likewise, foresees this extra consequence.

                For instance, the patient might not be conscious of the side effect of unwanted hair growth elsewhere on the body while using vasodilator drug called Minoxidil to treat hypertension. The physician, nevertheless, is very well aware about it, as well as other implications, such as burning or irritation of the eye, itching, and redness or irritation at the treated area. By and large, doctors suggest that patients should ignore the side effects unless serious and often alert the sick persons about their likelihood.

                But not all the side effects are boon. They are bane, too, hence, they are often used as a therapeutic benefit in the pharmaceutical industry. Like the Minoxidil which, initially was developed to treat high blood pressure. People taking it reported an unusual side effect: Hair began to grow on various parts of their bodies. In this case, the downside of the drug is controlled and employed for a beneficial and therapeutic effect judiciously. It is noted that the Food and Drug Administration (FDA) approved prescription of two percent (2%) Minoxidil topical solution for hair loss in men in 1988 and for women in 1992.

                An adverse effect, on the other hand, is identified as an outcome wherein the reaction occurs over and beyond the main and wanted action of a medicine. Both the physician and the patient don’t know about it as a consequence of taking such treatment. It can happen simply due to incorrect dosage. Undesirably, this is very harmful as it can exacerbate the prognosis of the disease. Occasionally, if the adverse effect is too serious, there might be a need for hospitalization.

                Just like the Sildenafil Citrate— a medication used to treat erectile dysfunction and pulmonary arterial hypertension. Its most common adverse reactions (≥ 2%) include headache, flushing, dyspepsia, abnormal vision, nasal congestion, back pain, myalgia, nausea, dizziness and rash. Patients should seek emergency treatment if an erection lasts over four hours. Patients should stop Sildenafil Citrate and seek medical care if a sudden decrease or loss of hearing and also that of vision in one or both eyes.

                Since side effects paired with adverse effects can be fatal and need to be reversed or given antidote immediately, a very extra cautious effort not to interchange them with the main effects in the prescription process must be always observed. After all, it’s the lives of patients at stake here.

                It’s ironic to note that people who seek treatments for their ailments or to prolong their lives become sicker or morbidly end up six feet underground simply because of such medical error. So, it’s still best to deal with health conditions like hair loss the natural way, especially with NOVUHAIR that offers the safe and natural effects.  

               With 19 natural ingredients—mostly standardized herbal extracts, essential oils and co-factor nutrients—it does not only help prevent the hair loss malady, but also aid in stimulating growth of the “crowning glory.” Set aside those chemical-based topical scalp solutions out there. Choose natural, choose NOVUHAR!

                Join NOVUHAIR’s survey and win tickets to the musical SOUND OF MUSIC staging at The Theatre Solaire from September 27 to October 22. For more information, visit Novuhair’s Facebook page: Novuhair Official.

                NOVUHAIR is available at Mercury Drug and other leading drugstores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page, Novuhair Official, and follow on Twitter at @NovuhairNatural. You may also call NOVUHAIR hotlines at 4136570 and 09228830575 and order online through lazada.com.ph and regaloservice.com.

Use Natural Balance: Artisinal Health and Personal Care Products

Discover Ancient Healing in a New Form

Since ancient times, herbs and other natural things have been used for skin care, to cure ailments, to provide pain relief, and to make one more beautiful. As thousands of years have gone by, the application method for natural remedies hardly differs in certain cultures - and some still use things like a poultice or make boil the leaves to create an infusion to pour on the part that is to be treated.

When ancient healing medicinal recipes are made from scratch... that is so tasking. Some of the natural remedies we want to use cannot be done as to find source the essential oils and extracts - such as lavender, chamomile, barley grass, peppermint, patchouli , tea tree, and more - is quite difficult.

Nowadays, with our busy lifestyle and hectic city life, it is nearly impossible to get access to such healing herbs and spices. To make a healing recipe, one has to have the know-how and use various ingredients.

It is possible to take the guesswork out of what we need to use to find pain relief, for natural cures, to become more beautiful, and gain the benefits from aromatherapy when we use Natural Balance products that has blended the nature's finest herbs, essential oils, and extracts for us. Easy to use, you will love the various scents.

If you have been in search for pain relievers and healing balms for insect bites, bed sores, fungal infections, and natural wound healer balms for sun burn, itchiness and baby rashes, skin therapy creams for anti-aging, whitening, and sunscreen, and massaging and revitalizing aromatherapy oils and  various kinds of vapor rubs, and more, Natural Balance products are the answer.

If you want to harness ancient healing and nourishing care recipes for your face and body, packaged beautifully, it is time for you to discover Natural Balance.

Visit the Natural Balance website
Visit the Natural Balance Facebook page

Experts state that less sugar, more physical activity is needed to prevent diabetes

FAME Inc. Publisher Dr. Rafael Castillo with Dr. Joy Arabelle C. Fontanilla, DiabetEASE Magazine Editor-in-Chief; Dr. Augusto D. Litonjua, Father of Philippine Endocrinology; and Dr. Pepito dela Pena, President of Philippine Society of Endocrinology, Diabetes, and Metabolism (PSEDM) lead the ribbon-cutting ceremony of Sweet Escape: Hataw Na 2017 held last August 18 at Starmall, Alabang

MANILA, PHILIPPINES—Friendly Alliances and Media Expressions (FAME) Inc., publisher of DiabetEASE Magazine, conducted the Sweet Escape: Hataw Na 2017, an annual advocacy event promoting awareness on the risks, prevention, and management of diabetes mellitus last August 18, Friday at Starmall Activity Center, Alabang, Muntinlupa City.

DiabetEASE Magazine’s Editor-in-Chief and head of Center for Weight Intervention and Nutrition Services (WINS) at St. Luke's Medical Center - Global City Dr. Joy Arabelle C. Fontanilla said that diabetes is a deadly disease which should be properly addressed to alleviate the ballooning of number of people with diabetes.

Dr. Joy Arabelle C. Fontanilla, Head of Center for Weight Intervention and Nutrition Services (WINS) at St. Luke's Medical Center - Global City and DiabetEASE Magazine’s Editor-in-Chief

“In every six seconds, there is one person with diabetes who dies from diabetes somewhere in the world,” said Dr. Fontanilla.

With such an alarming figure, she cited tips and advice on how diabetes and its complications can be prevented.

“Lahat po tayo ay kumain nang tama, mag-ehersisyo, have a healthy lifestyle so that we can prevent the complications and onset of diabetes,” she added.

In recent years, diabetes—a non-communicable disease (NCD) that occurs when the pancreas fails to produce enough insulin or when the body cannot effectively utilize the insulin it produces; thus causing elevation of glucose level in the blood—has shown a rapid growth of prevalence rate globally. [1]According to the International Diabetes Federation (IDF), there are approximately 415 million adults suffering from diabetes worldwide, and more than 542,000 children live with type 1 diabetes.

 Dr. Augusto Litonjua, Father of Philippine Endocrinology and President of the Philippine Center for Diabetes Education Foundation (PCDEF) Inc., shed light on the causes and risk factors for diabetes. He said that the culprit in diabetes is not the fact we eat but rather, the sugar which is found in fruits and in processed foods.

Dr. Augusto Litonjua, Father of Philippine Endocrinology and President of Philippine Center for Diabetes Education Foundation (PCDEF) Inc.

“Hindi po ‘yong cholesterol ang nagiging sanhi ng pagtaas ng triglyceride, blood pressure, at diabetes.  Iyan po nagsisimula sa asukal na ang tawag ay fructose,” added Dr. Litonjua.

[2]Fructose, a type of naturally occurring sugar found in numerous foods such as soft drinks, commercial cereals, dried fruits, among others, is a known cause of insulin resistance which is a precursor to diabetes.

Dr. Litonjua noted that the fat buildup inside a person’s stomach causes complications in the liver which then leads to NCDs such as hypertension and diabetes.

President of the Philippine Society of Endocrinology, Diabetes, and Metabolism (PSEDM) Dr. Pepito dela Peña capped off the event with a lecture on the importance of exercise and maintaining physical fitness for a diabetic person.

President of the Philippine Society of Endocrinology, Diabetes, and Metabolism (PSEDM) Dr. Pepito dela Peña

“Being sedentary, o ‘pag laging nakaupo, stiffens the joints, weakens the muscles, affects the circulatory system by fat accumulation, and the heart loses strength,” said Dr. dela Peña.

According to him, “sitting disease” is one of the most common conditions today that is difficult to tackle as it has become a normal practice for many, that is why he encouraged the public to exercise regularly.

Meanwhile, event partners The Diabetes Store (TDS) and PhilHealth also talked about their respective campaigns in relation to the metabolic disease.

PhilHealth Regional South Anabelle Llanto and diabetes educator and The Diabetes Store representative Patricia Mae Recto

TDS is the country’s first one-stop-shop for diabetes, catering to all needs concerning diabetes. It offers a wide array of products and services that help people with diabetes check and manage their respective conditions.

Patricia Mae Recto, diabetes educator and representative of TDS, discussed about grocery shopping assistance to help guide diabetes patients with proper nutrition diet.

“Pag kakain tayo, dapat balanced. Dapat may rice, protein, vegetables, fruits, fat, and milk,” said Recto.

She also advised to always plan ahead of time and bring a shopping list when going to the grocery store so that a person knows which foods to buy and to avoid.

Thereafter, Head of Marketing of PhilHealth Regional South Anabelle Llanto explained the PhilHealth’s benefit packages that a diabetes patient can apply for and its availing requirements.

“Naka-case rate po ang diabetes depende sa type nito. Usually kapag diabetes, nag-re-range ng PhP 15,000 pataas,” Llanto said.

PhilHealth is the no. 1 health insurance company in the Philippines, implementing universal health coverage for over two decades by helping pay for the medical bills of the sick.

Hataw Na: Hataw Galaw Para sa Kalusugan

As a part of the Sweet Escape’s push for the betterment of living with diabetes, it also brought the second Hataw Na: Hataw Galaw Sayaw Para sa Kalusugan Intercollegiate Urban Dance Competition.

The competition aims to encourage people with diabetes and their families to embrace a healthier and active lifestyle through physical activities such as dancing.

Being physically active makes a person less prone to diabetes and its complications. By encouraging the youth to support the advocacy in such manner, Sweet Escape believes that the fight against diabetes will become stronger over the years to come.

All participating groups were required to incorporate Sweet Escape’s theme of promoting health in their dance routine as a part of the judging criteria. The panel of judges was composed of Ms. Presy Tamayo, Axcess4Life Zumba Instructor; Mr. Arnel Enriquez, Dance Director of Cultural and Tourism Office of Muntinlupa City; and Mr. Hudson Pelayo, Operations manager of FAME Inc.

Among the nine groups that showcased their talents and competed for the Hataw Na grand title, Sibol Dance Crew from ICCT Cainta was named as this year’s Hataw Na grand champion, followed by CEU Street Squad from Centro Escolar University as the 1^st runner-up, and AMA Makati Dance Crew from AMA Computer College Makati as the 2^nd runner-up.

The event also featured raffle draws for the event participants; a Zumba party led by Axcess4Life Wellness Solutions Inc. members; a ballroom intermission dance presented by The Muntinlupa Yaman ng Kalinangan Dance Company; and a karate demo session headed by the members of the Team Shitokai PKL Philippines who are known as the League of Champions.

The Sweet Escape 2017 is in cooperation with the Philippine Center for Diabetes Education Foundation (PCDEF) Inc., and Philippine Society of Endocrinology, Diabetes, and Metabolism (PSEDM).

The event would also like to thank Starmall Alabang, City Government of Muntinlupa, PhilHealth, Diabetes Store, HealthFirst Clinic, Corbridge, Herbalife Nutrition, Omizu (Beautifying Natural Spring Water), Lightwater and Musli Biscuits under Suncoast Brands, Monea Salon Professional Series, Philippine Karate-do League Inc., Creative Baker, Enchanted Kingdom, Café France, C-Lium Fibre, Cocoline Naturals, and Coco Natura.

About FAME Inc.

FAME INC. is the publisher of Health and Lifestyle, DiabetEASE, ZEN Health, and Travel Plus magazines. It aims to promote good health, healthy lifestyle, sound Christian values, and professional excellence among doctors, healthcare professionals, legislators, and the laymen.

About DiabetEASE Magazine

The DiabetEASE magazine is dedicated to bringing to Filipino people a life lived well even with diabetes. It consists of the latest news and discoveries on diabetes, inspiring diabetes stories from real-life patients, food tips and recipes, dos and don’ts, and just about everything you need to know for a diabetes-friendly lifestyle.

FOR MEDIA INQUIRIES:                         

Gelyka Ruth Dumaraos                                                 Ma. Regina Gutierrez

Media Coordinator                                                              Event Coordinator              

0926 036 7782                                                                     09157593494           

gelykaruthdumaraos@gmail.com                                     mregina.fame@gmail.com

           

Girlie Joy Jovero

Media Coordinator

09178589821

girlie.jovero@gmail.com

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[1] What is diabetes. (n.d.). Retrieved August 21, 2017, from https://www.idf.org/about-diabetes/what-is-diabetes

[2] Skerrett, P. J. (2011, April 26). Is fructose bad for you? Retrieved August 21, 2017, from https://www.health.harvard.edu/blog/is-fructose-bad-for-you-201104262425

The modern Juan paves the way for gender equality at home with Ariel’s #JuanWash

MANILA, Philippines — August 24, 2017 — Perhaps no era has prompted a more dramatic shift in gender norms than this one; and these changes are most evident in one of the most basic facets of daily life — chores. 

Where household tasks were once viewed as “women’s work” decades prior, nowadays, a more equal division of tasks for cooking, cleaning, laundry duties, and the like in the new millennium is far from unusual.

According to the National Statistical Coordination Board (NSCB), Filipino men are getting more and more involved in household work. In fact, statistics show that a significant increase was seen in the beginning of 2000s, with employed men allotting an average of 5 hours working on chores. This is a big jump, compared to the average of 1.87 hours from the numbers gathered on employed men from 1979.

With these findings, it’s exciting to see how this would continue to take off to new heights. A contemporary and fresh perspective on equality always starts from the core of the community, the family, and this is precisely why Ariel wants to keep the conversation going for every Juan.

As an homage to the men who show their support with the simple yet powerful act of contributing to housework, Ariel’s #JuanWash campaign seeks to inspire men to embrace one of the crucial roles in making a house a home by simply chipping in on the laundry. On September 1, 2017, Ariel will be launching the campaign online as a thank you to the Juan Washers, or the men who confidently help with the laundry thanks to Ariel Power Gel that makes washing clothes easily done in no time at all.

“For a long time, it has been common for women to have a bigger share in terms of household chores. With the rise of double-income homes and a more open-minded cultural landscape, men are now much more accepting of the idea of contributing to the housework.”

Many homes have their laundry washed twice a week. If the men of the household were to set aside one day for laundry, this can mean a world of difference for the family as a whole. As a convenient reminder of how each week gives men an opportune moment to show their support, Ariel is looking to dedicate Fridays as #JuanWash days. With this slight addition to their weekly routine, the men of the household can be a New Man as an expert in laundry, all thanks to Ariel Power Gel that makes superior clean effortless. Especially formulated for better stain removal, anyone can now reach the new standard of laundry with Ariel #JuanWash.

By celebrating the men who take a stand for equality through #JuanWash, Ariel continues to break barriers after coming from the successful launch of #AhonPinay – a project in partnership with TESDA (Technical Education and Skills Development Authority) that sought to provide women with more work opportunities by training them in commonly male-dominated jobs. Through #JuanWash, Ariel further emphasizes the advocacy of empowering Filipinos by showcasing the modern Juan’s role in laundry chores as a critical step towards welcoming the change to lead. Because someone who is man enough to do laundry, is someone who cares enough to let the women in their lives have the same opportunity to progress even more.

In partnership with Eat Bulaga, Ariel will be scouring through many different barangays in Metro Manila to find Juan Washers every Friday, starting on September 1. Not only is this meant to put the spotlight on individual Juan Washers, but it’s a way to show everyone how valuable their role is in further pushing equality in the family and in the community.

A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement! Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

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Procter & Gamble

P&G is the world’s largest and most profitable consumer products company, and takes pride in bringing many well-loved Brands to the Filipino consumer including Tide, Safeguard, Pampers, Whisper, Head & Shoulders, Ariel, Downy, and a lot more.  Proud to be the continuous source of strong leadership talent for P&G businesses across the globe with many Filipino P&Gers holding our flag high and leading critical businesses around the world.

Ariel

Ariel is a brand of laundry detergents – liquid and powder – made by P&G. It is the flagship brand in P&G’s European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Pakistani, Colombian, Chilean, Indian, and Venezuelan portfolios. In some U.S stores, Mexican Ariel is available.

Press Release